http://online-social-networking.com Strategies, Techniques, Analytics and Best Practices for Building a Powerful Web Presence Tue, 07 Feb 2012 04:10:38 +0000 http://backend.userland.com/rss092 en In case you haven't heard, "Friend Connect will be retired March 1, 2012," says Google. This is not pleasant news for those websites that have sizable Google Friend Connect communities and whose community members have opted to receive newsletters from the site. Google recommends that you join Google+ and invite your ... http://online-social-networking.com/how-to-cope-with-google-friend-connects-untimely-demise While building my online presence and working on small client projects over a three year period, I devised, tested and evaluated a wide variety of web-based marketing, branding and communication strategies and techniques, and discussed them on Online Social Networking. In November 2010, I seized an opportunity that arose to join ... http://online-social-networking.com/5-web-strategies-that-paid-off-big-in-2011 In Why Facebook Smart Lists are Actually Dumb, I expressed my annoyance with Facebook for permitting their "smart lists" to interfere with our use of the lists we've deliberately created in order to manage our Facebook friends. I wrote, "Try to use Facebook friend lists to selectively invite people to Facebook ... http://online-social-networking.com/facebook-smart-lists-work-around Facebook friend lists may one day become much more useful than they are at present if the top online social networking site ever finds the wherewithal to implement Facebook lists intelligently and with flexibility in mind. Admittedly, Facebook has some of the friend list details right. For example, you can create ... http://online-social-networking.com/why-facebook-smart-lists-are-actually-dumb Your social media and web strategy necessarily starts from your website, the one place on the the web that you own and control. Social networking sites, such as Facebook and LinkedIn, are very useful and will likely figure in your online plans. However, the possibility that any given networking site will ... http://online-social-networking.com/where-your-web-strategy-ought-to-begin Please prepare yourself for a small dose of cynicism. Last week, a Facebook sales rep tried to persuade me to buy ads to drive traffic to the Gevril page, in order to increase its number of fans. Neither the rep's rational nor the outcome of our talk are important for ... http://online-social-networking.com/facebook-has-its-cake-and-eats-it All media have the tendency to become over-saturated with intrusive commercial messages. There are too many television and radio ads, too much junk email and snail mail, too many billboards, and yes, too many Facebook notifications. When overload occurs, messages are perceived as noise, and people filter them or tune ... http://online-social-networking.com/10-tips-for-inviting-to-facebook-events The four-day International Watch Fair on Facebook, which begins Tuesday,  is a free Facebook page event that's open to the watch industry, the media and the public. Several hundred will attend this unique event at which luxury, fashion and sporty watchmakers will display a wide variety of timepiece collections. You're ... http://online-social-networking.com/interesting-b2b-watch-company-9-month-social-media-and-seo-case-study I love to experiment with SEO and social media strategies for small businesses. I'm ready to admit that many of my experiments are flops, but there's no need to discuss those right now. ;-) One of my successes, however, is with Facebook page events. These aren't merely events created by Facebook ... http://online-social-networking.com/facebook-page-events-rock Last week, in Whether Hackers from Anonymous Bring Down Facebook on November 5 as Threatened or Not, I suggested that you find ways to reduce your risk of loss should Facebook go away. I asked you, "How can you protect your interests by diverting or diversifying your networking and marketing efforts ... http://online-social-networking.com/can-you-back-up-facebook-relationships Last Tuesday, Ellis Hamburger relayed what seemed to be a highly credible threat to permanently bring down Facebook on November 5, hardly an auspicious date, in Hacker Group Anonymous Vows To Destroy Facebook On November 5. The following day, Ellis posted an update that  slightly mitigated that threat in Hacker Group ... http://online-social-networking.com/whether-hackers-from-anonymous-bring-down-facebook-on-november-5-as-threatened-or-not I stated in How to Benefit from the New Facebook Groups that "you don’t need to lead a group in order to benefit from it." In other words, there is value in joining other people's Facebook groups. That value can be enormous, as I'll explain. Facebook Group Members Become Followers Every new ... http://online-social-networking.com/new-secret-to-gaining-followers-on-facebook